Bluefin Fish Fetches Record Sum of $3.2m at Tokyo New Year Sale

A large bluefin tuna on display at a fish market auction
The 'Tuna King' is a prominent face at the annual sale.

A massive bluefin tuna caused a stir at the Toyosu fish market this Monday, achieving a historic bid of 510.3 million yen ($3.2m; £2.4m) during the venue's inaugural auction of the year.

The winning bid for the 243kg fish was submitted by the parent firm of a nationwide sushi restaurant group, which operates locations across the country and internationally.

"The year's tuna signals a prosperous start," remarked the entrepreneur, a regular figure at the annual new year's auction.

Referred to as the Tuna Tycoon, this industry figure is noted for submitting high bids for bluefin tuna at these high-profile year-opening auctions.

Auction Shock and Record-Setting Past

After the auction, the winner informed journalists that he was "astonished at the winning bid," stating, "I had thought we would be able to acquire it a little for less, but the price soared in no time."

This most recent acquisition surpasses his own record purchases:

  • He secured a tuna for 56.5 million yen back in 2012.
  • He paid 155 million yen in 2013.
  • In 2019, he purchased a tuna for 333.6 million yen ($2.1m).

Even after once saying that he thought he "bid too high," he has now managed to break his own record another time.

An Annual Spectacle of Exorbitant Bids

The opening auction at the Tokyo fish market is notoriously known for exceptionally high prices. The previous year, the initial tuna was bought for 207 million yen by a different sushi chain operator, which indicated the fish would be served at its eateries nationwide.

The intense activity at the fish market during these pre-sunrise auctions has become a must-see spectacle in Tokyo. Monday's auction, which commenced around 05:00 local time, was no different.

Swift Service

The multi-million-dollar tuna was promptly prepared for patrons at the winner's sushi restaurants immediately after the auction concluded.

"I feel like I've begun the year in a auspicious way after tasting something so auspicious as the year begins," remarked one elated patron.

Anne Thomas
Anne Thomas

Urban enthusiast and writer passionate about sustainable city living and cultural exploration.